Cullburra Beach's World Champion is teaming up with newly-established Reeftip Drinks Co.

It was announced today that Surfing World Champion and Culburra Beach's Tyler Wright, has come on board with newly-established Reeftip Drinks Co. as their first brand ambassador.

READ MORE:

The partnership is a natural fit, as Wright's passions align with the brand's commitment to the environment. Ten per cent of all profits will be donated to the Coral Nurture Program to aid regeneration of the Great Barrier Reef.

The Coral Nurture Program works across several reef sites to help nurture and contribute to ecological resilience through maintaining or enhancing existing coral cover and diversity.

A spokesperson for Reeftip said that Wright embodies all the traits that their brand values - integrity, collaboration and honest endeavour.

Wright's role with the company will be to promote the brand's collaboration and partnership with the Coral Nurture Program. She will help to educate and provide insight to the public on the vitally important work taking place on Australia's beloved reef.

"Partnering with Reeftip was an easy choice," Wright said.

"As a young and conscious consumer myself, it's great to be connected to a brand that gives back to one of the greatest wonders of the world."

Wright said that she has already learned so much through partnering with the brand, and that's been incredibly rewarding working so close with such an environmentally conscious brand.

"The chance to develop my knowledge of the Great Barrier Reef and be able to give back is rewarding, especially as someone who lives and breathes being in the ocean," she said.

"I'm excited to work with Reeftip and further understand what we can be doing to assist with the environmental crisis we face."

They said that through partnering with an Aussie icon such as Wright, it will assist in bringing further recognition to the critical work being performed by the Coral Nurture Program to increase the resilience of reefs and reef communities to environmental change.

Wright will soon be competing in the Margaret River Region with the World Surf League.

She encourages everyone to grab a Reeftip and lend a hand as "it's a win-win all round."