The South Coast has been featured in The New York Times Magazine, which says the region "becomes its own destination".
The article, which appeared online on Friday, September 27 (US time), highlights the Eurobodalla, Shoalhaven and Sapphire Coast as a destination for American tourists.
The author Amelia Lester, who has written for publications including the New Yorker, Politico, Vogue and Gourmet Traveller said on Twitter "I reluctantly share Australia's best-kept secret in the latest issue of T Magazine".
The story describes the area as:
"An abundance of bushland, sandy beaches and the country's most sought-after oysters, which are sold from picturesque roadside shacks," Ms Lester writes.
"Of late, the area has become known as well for its food."
The article comes at a time when tourism in the Shoalhaven continues to boom, even in the off season.
Just in the past three years, there has been a 30 per cent increase in tourism during the April to October period.