HE JUST makes it look all so easy.
Slowing to a walk to high five the fans and nippers cheering him on.
A hug, lifting girlfriend Kel King around his waist, sealing a record sixth Coolangatta Gold with a kiss.
If the Kiama athlete was yet to join the all-time greats of surf lifesaving, he most certainly did on Sunday.
Day fought difficult, blowy conditions on the Queensland south coast, moving past Caine Eckstein on the list of Coolangatta Gold winners.
He stopped the clock in four hours, one minutes and two seconds, but he was in cruise control over the final stages.
“It wasn’t easy today, it was definitely one of the harder races, I’ve ever done,” he said. “Every year throws up its challenges.
“I had to go out on my own on the ski from about Currumbin onwards, it’s pretty daunting.”
Showing how tough the race was, one of Day’s biggest rivals, TJ Hendy, pulled out of with hypothermia.
He emerged off the ski in second place alongside Mitchell Trim, but withdrew during the swim.
Day had missed the 2014 because of health issues involving exhaustion and a liver problem, but recovered to win the ironman crown in Newcastle the following year.
In his absence, Thirroul’s Josh Minogue claimed the crown, but Day continued a complete domination on Sunday.
The ‘Coolie King’ paid tribute to Illawarra surf lifesaving great Dean Mercer – who died suddenly just weeks before last year’s race – when he pointed to the heavens, as he crossed the line to win.
And he has every intention of maintaining his stranglehold for years to come.
“Yeah for sure, all being well, if I'm not injured or sick,” Day said. “I love this day and I love this race. I’ll keep turning up for as long as I can.”
Day admitted he was once awestruck by the likes of Eckstein.
“I just idolised the people who’ve won it before, particularly someone like Caine Eckstein who’s won five of them. It’s not about getting six or the accolades that come with it, I just really want to execute the race plan.”
Honour roll (past decade)
2018: Ali Day
2017: Ali Day
2016: Ali Day
2015: Ali Day
2014: Josh Minogue
2013: Ali Day
2012: Ali Day
2011: Caine Eckstein
2010: Caine Eckstein
2009: Caine Eckstein
2008: Caine Eckstein
2008: Caine Eckstein (also won in 2005).