Small bakers focus on quality

October 5 2014 - 2:00am
QUALITY FIRST: Artisan baker Jelle Hilkemeijer of Berry Sourdough Cafe says small bakeries enjoy strong loyalty from customers.

At the artisan end of the bread scale Berry baker Jelle Hilkemeijer, who specialises in organic sourdough, did not expect the supermarkets’ cheap bread to have much impact on his sales.



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