WHILE it has been under-utilised and largely under-appreciated for many years, the Shoalhaven River is the focus of a new campaign calling on residents and visitors to Love the River.
Launched yesterday, the Love the River campaign focuses on bringing all river users together to improve the resource.
Shoalhaven Mayor Paul Green said the Shoalhaven River was “one of the most beautiful rivers in the world”, and deserved the protection that could only come from a unified effort.
Former world champion wakeboarder Josh Sanders agreed the Shoalhaven River was “one of the most beautiful spots in the world”.
His involvement in the launch was crucial to creating a message reaching all sectors of the community.
The campaign focuses on ensuring people keep the river clean, and watch their wash when boating
It will entail more bins being placed along the river, and volunteers operating at boat ramps speaking to anglers, and handing out rubbish bags.
Southern Rivers Catchment Management Authority chairwoman Pam Green said the campaign “calls on all of us to care for the river”.
The campaign is backed by the Southern Rivers CMA, the South Coast Register, Business Treading Lightly, Shoalhaven Riverwatch, the Bundanon Trust and Shoalhaven Landcare.