The value of a local newspaper can never be underestimated.
Let's face it, we all love it when we get to see ourselves in the local paper, be it for a headline story, a sporting achievement or at a social event, even though we haven't had many of those lately.
That joy was clearly evident on Wednesday when the region's own "Wildlife Warrior", five-year-old Louie Tagg, of Bomaderry discovered he was on the front page of the South Coast Register.
Well actually, not only page one but page two as well.
Journalist Grace Crivellaro brought us Louie's fantastic story.
The youngster already has a passion for wildlife and was beside himself when his family visited Australia Zoo saying it was "the best day ever", including a meeting with his idol Robert Irwin.
Louie has joined Visionary Wildlife Warriors and has raised over $2000 for the Australia Zoo.
Louie's mother Rachael, who runs a photography business, captured the moment on video as he strode into Sturgiss Newsagency in Junction Street, Nowra only to discover he was on the front page.
The footage which has been uploaded to Facebook is absolute gold.
"Front page news. Louie's Australia Zoo Wildlife Warriors Fundraiser has made the front page of the local newspaper!" Rachael's post said.
"So proud of our little Wildlife Warrior."
The look on Louie's face is priceless.
"Yeah," he exclaimed "me and Robert" as he saw the photo of himself and Robert Irwin on the front page.
Turning the page he discovered the rest of his story "oh the echidna" he said.
"I'm in the newspaper," he said.
Although he was a bit baffled when he turned the next page and didn't see himself again.
He was quick to also go outside and show off his front page to his dad Shane.
Donations remain open for Louie's fundraising efforts until the end of the year at https://vww2021.funraise.org/fundraiser/louie-tagg
This reaction reinforces what regional journalists around the country do on a daily basis, bringing the local news to its local readers and in some cases a making those local readers' days!