Michael McCormack's $4.7 million pitch to city people - that they can live like kings in the regions - is being viewed with dismay in the very places he's suggesting these urbanites move to.
The huge movement of people out of the cities since the arrival of COVID has placed enormous stress on the regions to which they're relocating.
Here on the South Coast, rents are rising in line with a dwindling number of properties available for lease. For those considering buying into the regional property market, especially first home buyers, prices are soaring too.
Suffering the hardest are society's most vulnerable, the homeless, who can't get a look-in anywhere.
Compounding the strain on housing is the suspension of international travel, which has forced Australians to holiday at home. Tourism operators are reporting huge growth, especially on the South Coast. If you haven't booked a place on the coast for Easter, you've missed the bus, by a long shot.
This growth in demand has prompted many owners of investment properties the length of the coast to convert long term rentals into holiday lettings, which generate greater returns.
For those suffering housing stress in the regions, the government encouraging more people to relocate here is not good news.
We're hearing of letting agents suggesting applicants offer three months' rent in advance or offer to pay above the market price to secure the place they're after. We're told preference is given to those who can prove they're in full-time employment.
For buyers, demand is outstripping supply by such an extent that reserves at auction are routinely exceeded - a clear result of an overheated regional property market.
So, the notion people can live like kings in the regions in this COVID impacted world looks a little fanciful. There are simply not enough palaces to go around.