Twitter exploded on Monday, a detonation set up off by no less than the Prime Minister himself. If it was meant to calm the waters, his ill-judged deflection over the March4Justice that saw thousands of people gathered on the lawns of Parliament House did the opposite.
By pointing out that protesters in Myanmar were facing bullets while those outside the parliament were not, Mr Morrison essentially shot himself in the foot.
The twitterati were quick to turn the PM's words back on him. Was the PM suggesting the women calling for an end to violence, sexual harassment and discrimination were lucky they weren't being shot at?
That might not have been his intention but his choice of words was a misjudgment of the highest order, one on which the satirists are still feasting, with headlines like 'How good is not shooting women'.
And it's not the first time Mr Morrison has landed himself in a scorn storm over his handling of the issue of treatment of women in the parliament and in society in general.
His disingenuous comments after speaking "with Jen" when the Brittany Higgins allegations first surfaced have followed him relentlessly.
It seems he can't win a trick, possibly because he has not yet learned to listen.
You've seen it in his interviews ever since he entered politics. He'll face a question and if it's not to his liking, revert doggedly to his script and talk over the interviewer.
Of course, he's not alone in that regard - all politicians try it on - but he is a serial offender.
This time around, though, confronted with an enormous groundswell of anger and frustration, the PM really ought to put his ears on and button his lip.
And if he is taking advice on some of these utterances that have so badly backfired, perhaps he needs different advisers. And if he isn't, and these gaffes are all his own doing, perhaps he needs to listen to his advisers.
One thing is certain. The outpouring of anger, frustration, sheer exhaustion was not restricted to Canberra. It was nationwide. In Nowra, a large gathering echoed that national sentiment, as they did in numerous regional centres around the country.
With that sentiment delivered with such volume, it would be a very foolish man who failed to pause, listen and, most importantly, hear what women are saying.
Scott Morrison needs to accept he has a major problem with the women of Australia.