IT'S made him a fan favourite, but Max Holloway will only hasten his own demise should he bring his famous crowd-pleasing style to Sunday's UFC featherweight title showdown with Alex Volkanovski.
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That's the opinion of the challenger himself, with the former Warilla-Lake South Gorilla daring Holloway to bring the high-volume striking that's overwhelmed a record 16 UFC opponents.
Holloway's 10 finishes are also record for the division while the 1937 significant strikes he's landed are an all-time high for the promotion - period.
It's why he'll start as a favourite against Wollongong's fighting pride, but Volkanovski says he'll ask questions of the Hawaiian champion won't have answers for.
"A lot of people know Max's game, it's that pressure, come forward punch in volume style," Volkanovski said in a live Q&A with MMAFightingon SBN on Thursday.
"I'd be lying if I said he wasn't a great champion, he's well-rounded, he's got good take-down defence, but I'm going to approach things a little bit differently.
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"Things he's done and what's worked for him in his past fights, volume punching and his gas tank, are things I don't believe will work as well on me.
"I'm too powerful for him to force that sort of game plan on me.
"If he wants to come forward and try to break me, he's just going to fall into my game.
"He's a great champion, he's got a high fight IQ so he's going to mix it up but so am I - I can't wait to dance with him in there."
Observers favouring Holloway have been quick to cite the champion's height and reach advantage, something he used to good effect in his previous defence against veteran Frankie Edgar.
Volkanovski - who was cage-side for the bout - admits he shares plenty of attributes with Edgar, but insists he swings a far bigger hammer than the former long-reigning lightweight champion.
"This game's evolving and I've evolved with it," he said.
"I know a lot of people are going to say Frankie's got the wrestling [like me], which he does, but I've got that power and I really know how to put it all together.
"A lot of people say I'm going to have problems with the range but, believe me, when it comes it to range, I'm very comfortable there.
"I've got a lot of good training partners that have got me ready for this.
"There's going to be people doubting me, but we're only days away and I can prove all those people wrong and prove all my supporters right."
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The bout will be the Aussie's belated Vegas debut, with his UFC 232 bout with Chad Mendes last December dramatically shifted from Nevada to California amid light-heavyweight champion Jon Jones' drug-testing issues.
This prep has been far less disruptive, but Volkanovski says he's never been fazed by dramas out of the octagon.
"I always just played what's in front of me," he said.
"I don't get too hyped, I don't let it get to my head, it's a just another job. With Max, it's obviously a big challenge, but he's just another job when I get in that cage.
"Once I go in there and do that then I can soak it up. I like to keep myself on a level, I don't know if most people can do that but I'm really good at keeping myself composed and level.
"I'll wait till after the fight and then let it all go. Max has been a great champion but it's my time."