A South Coast dairy farmer dropped into Coles and Aldi in Nowra to ensure the milk price rise was implemented, as promised on Wednesday.
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After eight years of lobbying major supermarkets for a better deal, Daniel Cochrane had to see the price change with his own eyes to believe it.
"As the founder of the Australian Democrats said, 'Once there's an issue you always want to keep the bastards honest,'" Mr Cochrane said.
"I was in town, I thought I'd come down to Coles and Aldi to see what was going on."
Coles brand milk has been bumped up to $2.20 for two litres, and $3.30 for three.
The milk at Aldi has also risen, at $1.10 per litre.
"It's been eight years since these bunch of bastards decided to reduce our opportunity for any price rises, it solidified and we weren't able to achieve anything," Mr Cochrane said.
"It's taken a lot of pressure from a lot of people to get it to move."
Despite recent price changes, starting with Woolworths, Mr Cochrane said dairy farmers are yet to get a fair deal from supermarkets.
"It's a good day but it's still not enough," he said.
"We'd like to see it go another 10 cents for a price correction."
On Tuesday night Coles and Aldi announced the milk price changes.
Coles said it was clear many dairy farmers, particularly in northern Victoria, NSW and Queensland, were struggling as a result of drought.
The retailer said it would will work with dairy processors to ensure the benefit of this retail price increase went directly to dairy farmers who supplied Coles Brand milk.
"Coles sources 100 per cent of our Coles Brand fresh milk from Australian farmers, many of whom are struggling as the impact of drought compounds ongoing challenges in the dairy industry," said group chief executive officer, Steven Cain.
"Coles supports proposals to make Australia's dairy industry more sustainable.
"We are continuing to explore long-term solutions with government and industry stakeholders.
"However we know many dairy farmers cannot wait for structural reform to be delivered so we are moving to provide relief right now."