For the next four weeks, the business, which stocks and sells South Coast Dairy products, will donate all sales of the products to the local farmers who produce it.

The local farmers are members of the Berry-Co-operative, and produce the South Coast Dairy range.

South Coast Dairy chairman John Miller said the support from the firm was generous.

“We were completely overwhelmed,” he said.

“It’s so generous that those sales will go back to the local producers.

“It is pretty tough at the moment for everyone. The cost of production is outweighing what we are getting paid for milk.

“To think the farmers market is willing to forgo their earnings from our products for the next four weeks is so generous.

“It is great to know there are people out there willing to help others.”

South Coast Milk and the Berry Co-operative will be staging a promotion at the Nowra Farmers Market this Friday, from 3pm to 5pm.

“We will be having tasting on our new range of flavoured milk,” Mr Miller said.