For too long, complacency has been a killer on regional roads and research shows it’s actually middle-aged men, not P-platers, who are most likely to fall victim to the road toll.
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Across NSW Fairfax Media and Transport NSW have teamed up to encourage drivers to rethink their actions so they Survive the Drive and Arrive Alive these holidays.
Over the last few weeks we have been shining a light on the ripple effect of trauma, the risks contributing to fatalities and the devastating impact of road crashes on families, community and emergency services.
Since January nine people have died on Shoalhaven roads, 35 have died since 2014 and many more have been seriously injured.
But the toll felt by the community each time a number is added to the statistic cannot be measured.
Behind every figure is a person whose family, friends, neighbours and community are forever changed.
And, at the scene of every crash, hidden by sirens and flashing lights, are the everyday people who are working or volunteering as first responders. These people face unforgettable trauma.
It’s our emergency services and police who have to live through the horror of road trauma. They are confronted by the carnage of bent metal and then have to tell someone a loved one won’t be coming home.
People in regional areas are disproportionately represented in the road toll, with two third of NSW fatalities occurring on country roads.
Within this, males aged 30 to 59 account for 39 per cent of fatalities and are most at risk on the state’s roads.
Statistics show excessive or inappropriate speed was a factor in 47 per cent of country fatalities, fatigue a factor in 28 per cent, alcohol in 20 per cent and not using seatbelts in 21 per cent.
But there is no excuse for road safety.
While you may be happy to roll the dice with your own safety it is never acceptable to put the lives of your family, friends or other road users at risk.
People often believe it’s city people visiting the Shoalhaven who are dying on our roads – it’s not, it’s locals.
Over the summer months, especially at Christmas, people travel from across the state and country to enjoy our beaches and hospitality.
Yes, there will be more cars and warmer temperatures, but we all need to allow extra travel time and remain level-headed.