Hundreds of people lined Queen Street to watch the Berry Merry Christmas Grand Santa Parade on Wednesday night.
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Children and adults alike took part in the Santa Dash before the street parade was kicked off by the town crier.
Decorated historical vehicles, the Berry fire engine and crew, bike riders, the pipe band, a handful of elves, the Turfco Cows and of coarse Santa Clause made their way through the township to loud applause and excited cheering.
After the passing parade grandparents, mums, dads, children and family pets took the opportunity to have their photo taken with Santa in nearby Andrew Place garden.
Those who wished to stock up on gifts made the most of the late night shopping in Berry.