Vincentia High School students are behind an inaugural national event in an attempt to continue their fight against milk price cuts.
The Udderly Awesome Dress up Day encourages students to dress in brown, black and white to raise money for the Need for Feed Disaster Relief Dairy Farmers Support Program.
“The day is designed to increase awareness of the situation especially amongst younger kids,” Teacher John Fairs said.
“We are planning an education kit to send out to schools. At the start of each day, teachers will write up a dairy fact on the board and have a count down to the day, not only to promote the campaign but to promote dairy itself.”
Mr Fairs said it was important to get into the hearts and minds of people.
“Unless they have that attachment they can’t see the emotional pain that the farmers are going through,” he said.
“I think it’s also to make farmers realise the wider community does care about them. A lot of them are hanging on by a thread, if we could just let them know the support is out there it might just lift their spirits. It’s not just a financial battle it is an emotional and mental battle as well.
“What goes into a day on the farm and the massive hours, you’ve got to be extremely motivated to do that. Then to pile this on them as well, you can see why many of them are at breaking point or have gone beyond that.”
The students have taken on every aspect of planning the event, including creating the event’s promotional poster, which was created and designed by year 11 Vincentia High School student Charlie Baker.
The dress up day will be held on October 21. To show your support visit the Fight the $1 White Facebook page.