Advertisers ignoring the big-spending baby boomers

By Lucy Battersby
Updated July 25 2016 - 8:24pm, first published 12:46pm
Partner of Fifty Not Out and panel moderator Nick Richardson said the 55-plus category spent $4 billion a week on products and services. Photo: Andrew Quilty
Partner of Fifty Not Out and panel moderator Nick Richardson said the 55-plus category spent $4 billion a week on products and services. Photo: Andrew Quilty
Russell Tate: "I think there is still massive evidence that [this generation] is undervalued and under-indexed in terms of ad spend." Photo: Edwina Pickles
Russell Tate: "I think there is still massive evidence that [this generation] is undervalued and under-indexed in terms of ad spend." Photo: Edwina Pickles

Baby boomers might be getting older, but advertisers and marketers too often forget older Australians have more time and money to spend than everyone else.

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