Hipster social network Ello set to up the ante for Facebook

By Hannah Francis
Updated October 7 2014 - 10:18am, first published September 30 2014 - 2:06pm
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied
Heavy on visuals but minimalist in design, Ello sports retro typewriter font and uses playful language. Photo: Supplied
Heavy on visuals but minimalist in design, Ello sports retro typewriter font and uses playful language. Photo: Supplied
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied
The design crowd: Ello co-founder Paul Budnitz makes bicycles and art toys. Photo: Supplied

Everybody loves to hate Facebook. That's what brand new social network Ello is banking on, anyway – and so far, so good.

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