WHEN Nikki Durkin wrote a heartfelt blog post about her business, 99 Dresses, failing, she never thought it would go beyond her family and friends on social media.
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However her post went viral and soon she was inundated with messages of support and the mainstream media picked up her story.
She had been living in New York and running her start-up company when things went pear-shaped.
She returned to Australia wiser and ready to begin some new challenges, including writing a book about the lessons learnt from other entrepreneurs that have been there and done that.
“I had an amazing response, with thousands of entrepreneurs reaching out to me about how much my story resonated with them,” Ms Durkin said.
“I’m humbled that it’s helping others to not feel so isolated as they go through the struggle.
“I have heard plenty of stories from people who had $10 million plus companies then crashed the whole thing.
“They hit absolute rock bottom before picking themselves back up and starting again.
“They’re great stories of failure that never get told, and hopefully my book can share some of these stories.
“The biggest thing I have been able to take away from the responses I received is that failure is actually everywhere, but we don’t see it.
I don’t have a dream job because I’ve never dreamed of having a job.
- Nikki Durkin
“Survivor’s bias means that the media paint glamorous pictures of successful start-ups, and make start-up life look easy.
“In reality, those overnight success stories probably took years of hard work to get off the ground, and were a product of being in the right place at the right time and executing the right strategy well.
“I realised that you can try incredibly hard at something, and if one of those factors is off, you just won’t make it,” she said.
Ms Durkin has realised that failure is a matter of perspective.
“I said in my blog post that my start-up failed but I don’t think I failed,” she said.
“I see this as just a blip in my career, and something I learned an awful lot from. I won’t make a lot of the same mistakes in my next business.”
Ms Durkin has been running her own businesses since she was a 15-year-old and is now 22.
“I don’t have a dream job because I’ve never dreamed of having a job,” she said.
“My dream life, though, is to experience everything, and live all over the world.”
One of the major changes that she has experienced coming back to Berry from New York is that she has time to relax and has been enjoying following her passions.
“I actually have some spare time to spend on myself, so I’ve been doing lots of yoga and learning iOS development, which is tons of fun and a great challenge,” she said.
“The rest of my time is spent replying to the thousands of emails I received after my blog post went viral.
“People need to realise that failure is not a bad thing.
“It has such a negative stigma attached to it, and it is very tough to deal with emotionally because it’s never talked about.
“I think one of the main things to realise is that everyone fails, and that all those successful people and companies that you see around you all have problems happening under the hood.
“It’s a big change of pace from busy New York City, but I’m loving it,” she said.