More stock, better deals, easier parking and specific items were among them.

Brad Clements, who owns Coffee Fix, sympathises with CBD businesses having higher rates than those at South Nowra.

However he has owned businesses in both areas and said he would love to have the same amount of foot traffic the CBD has.

“At South Nowra it’s up to us to draw people out here,” he said.

“We are out of town, we need things like parking outside our shop door to attract people. There’s a whole lot more foot traffic in the CBD.

“That town attracts people itself.”

Mr Clements took over the business a decade ago and has had to endure years of lean times before South Nowra became as popular as it is today.

“It’s about investing in your future. Ten years ago it was desolate out here and now we’re finally starting to see a bit of pay-off,” he said.

“Having space suits us, we need room to move with trucks delivering our larger items.

“Most of our coffee customers are people wandering around as a result of the Harvey Norman set-up.

“I know people from Ulladulla are continually coming up here to go to Harvey Norman,” he said.